End-to-end CRM implementation for enterprise

    STACK TECNOLÓGICO

    Framework de integración

    Dos ejemplos reales de cómo conectamos tecnologías para construir un stack integrado end-to-end.

    B2B Growth EngineCaptación → modelado predictivo → activación comercial → agentes IA
    Captación
    Google Analytics 4
    Google Analytics 4Behavioral data
    Modelado & datos
    Google Cloud
    Google CloudBigQuery · ML
    Activación
    HubSpot
    HubSpotCRM & Pipeline
    Aircall
    AircallVoz outbound
    Enginy
    EnginyGrowth automation
    Inteligencia
    Claude
    ClaudeAgente IA

    We integrate, migrate and customise your CRM with a clear process, real use cases and success criteria

    When a company looks for a CRM implementation agency, it is usually stuck on one of three issues: the CRM is in place but no one uses it, they need to migrate from a legacy tool without losing history, or the team needs to customise pipelines, objects and reporting so the system reflects the real business. Generalist agencies solve the configuration side, but rarely turn the CRM into an asset on which the commercial operation depends.

    At HIKE & FOXTER we approach CRM software implementation as a growth-engineering project, not a technical configuration. We cover the full cycle — discovery, data model design, stack integration, migration, customisation, launch and adoption — with a senior team that sits with your CRO, CFO and IT lead to agree which metrics the system must move before touching a single setting.

    The result is a CRM your team actually uses because it saves them time, a migration without data loss or operational disruption, and unified commercial reporting your leadership can read without reconciliation meetings. We work with HubSpot, Salesforce and Microsoft Dynamics and recommend the platform that best fits your volume, team and roadmap — not the one with the best margin for us.

    How we run a CRM implementation

    A clear process in five blocks. Each one with defined deliverables, agreed KPIs and success criteria validated together before moving to the next.

    01 · Discovery and data model design

    Workshops with business, sales, marketing and operations to agree the customer model, commercial funnel, custom objects, KPIs and SLAs. We exit with a validated architecture and a phased roadmap.

    02 · CRM configuration and customisation

    We implement pipelines, custom properties, views, role-based permissions, automations, templates and commercial reporting on HubSpot, Salesforce or Microsoft Dynamics, aligned with the model defined in discovery.

    03 · Integration with your stack

    We connect the CRM with your store or ERP, marketing automation, customer service, telephony, BI and data warehouse. Bidirectional syncs, server-side tracking and managed webhooks without duplicates.

    04 · Data migration without loss

    We audit the legacy CRM, map fields, dedupe contacts, validate quality and execute the migration in batches with staging environments and rollback. We migrate history, activities, notes, files and permissions.

    05 · Launch, training and adoption

    Change-management plan with role-based training, operational playbooks, Q&A sessions and hypercare support for the first 4-8 weeks. We measure real adoption (login, activity, clean pipeline) and correct it live.

    Key capabilities of the service

    CRM software implementation

    Turnkey implementations on HubSpot (Sales, Service, Marketing), Salesforce (Sales Cloud, Service Cloud) and Microsoft Dynamics. Functional MVP in 6-8 weeks and a 12-month evolution roadmap.

    CRM consultancy before the decision

    If you have not yet picked a CRM, we guide the decision: feature comparison matrix, 3-year total cost of ownership, fit with your stack and formal selection criteria for your committee.

    CRM integration with the rest of the stack

    Native and custom integrations with ecommerce, ERP, marketing automation, telephony, helpdesk, data warehouse and BI. We design the integration layer with data governance and observability in mind.

    CRM migration

    Migrations from Pipedrive, Zoho, Sugar, on-premise Microsoft Dynamics, spreadsheets or in-house systems to HubSpot or Salesforce, with a cutover plan, validation and post-migration support.

    CRM customisation by industry

    Custom object modelling, industry-specific business logic, vertical scoring, vertical reporting and workflows that reflect the real processes of ecommerce, B2B, SaaS, healthcare, real estate or media.

    Adoption and change management

    Adoption plan with usage KPIs, role-based training, internal champions, hypercare support and quarterly reviews to make sure the CRM is used, kept clean and delivers sustained value.

    What you get at the end of the project

    A CRM your team actually uses every day, with clean data and a unified commercial funnel; stable integrations with the rest of the stack; pipeline and conversion reporting your leadership can read without reconciliation; and a trained, autonomous team with a 12-month evolution plan.

    VER CASOS DE ÉXITO

    Preguntas Frecuentes

    What does a CRM implementation agency do?

    A CRM implementation agency supports the company across the full cycle: discovery and data model design, configuration and customisation of the platform (HubSpot, Salesforce, Microsoft Dynamics), integration with the rest of the stack, legacy CRM migration, launch, training and adoption support. The goal is not to configure a tool but to turn the CRM into an asset on which the commercial operation depends.

    How much does it cost to implement a CRM in an enterprise?

    Cost depends on scope — number of users, integrations, data migration, industry customisation — and the chosen platform (HubSpot, Salesforce, Microsoft Dynamics). An MVP implementation for a mid-market company typically takes 6 to 8 weeks of project work plus the CRM licences. Before starting, we deliver a closed budget per phase with agreed success criteria.

    Which CRM do you recommend for an enterprise: HubSpot, Salesforce or Microsoft Dynamics?

    It depends on the model. HubSpot is usually the best fit for mid-market companies with a relatively standard commercial cycle and a need for fast time to value. Salesforce is preferable for complex commercial processes, multi-country setups, strong regulatory requirements or large sales teams. Microsoft Dynamics is a good fit when the organisation is already deeply integrated into the Microsoft ecosystem. We make a neutral recommendation based on your volume, team, current stack and roadmap.

    How do you run a CRM migration without losing data?

    With a four-step plan: source CRM audit, field mapping and dedupe, migration to a staging environment to validate the outcome, and a batched cutover with rollback available. We migrate contacts, companies, opportunities, activities, notes, files, permissions and reporting. Validation is done against representative samples and against commercial KPIs before and after the migration.

    How long does an end-to-end implementation take?

    A functional MVP implementation — discovery, configuration, integration with 1-2 critical systems, basic migration and training — is delivered in 6 to 8 weeks. The optimisation phase — advanced scoring, executive reporting, secondary integrations and adoption — rolls out over the following 2 to 4 months, with your team already running the CRM in production.

    What happens with adoption once the CRM is implemented?

    Implementation does not end at go-live. We support the first 4-8 weeks with hypercare, Q&A sessions, in-flight adjustments and role-based training. We measure real adoption (login, logged activity, clean pipeline) and correct it. From there we offer a monthly retainer to evolve the CRM and keep it aligned with the business.

    Want a CRM audit before you decide?

    We deliver a diagnosis of your current CRM, an adoption analysis and a prioritised recommendation by impact. No commitment.