Education
Student acquisition is a digital battle. Institutions that don't automate or personalize lose candidates to more agile competitors.
Sector challenges
Rising acquisition costs
Digital competition among educational institutions raises cost per lead every year. Without automation or nurturing, acquisition investment underperforms.
Dropout rates without early detection
At-risk students show signals before leaving: low attendance, declining performance, less activity on the virtual campus. Without predictive analytics, intervention opportunities are missed.
Generic communication that doesn't differentiate
Candidates receive the same emails regardless of program, process stage or interests. Lack of personalization reduces conversion and weakens institutional perception.
Disconnected data between CRM, LMS and communication
Student information lives in silos: the CRM doesn't talk to the virtual campus or email tools. Without integration, there's no 360° student view.
Our approach
We design the digital strategy that enables universities, business schools and training centers to acquire more students at lower cost, retain better and personalize every interaction throughout the student lifecycle.
We implement academic CRMs connected to the LMS, marketing automation workflows that nurture candidates from first interest to enrollment, and predictive dropout models that alert retention teams before it's too late.
The result is an institution that converts more candidates, retains more students and offers a digital educational experience that makes the difference.
Solutions applied
Technologies we implement
Demos interactivas
Demos relevant to Education
Use cases for universities, business schools and EdTech: student acquisition, scoring and audience analytics.
Ready to attract and retain more students?
We design the digital strategy your institution needs to acquire better, retain more and measure every action's impact.
Frequently asked questions
How to reduce cost per enrollment with marketing automation?
Reducing cost per enrollment requires automating candidate nurturing with program-specific personalized sequences, implementing lead scoring to prioritize those most likely to convert, and measuring channel attribution to optimize acquisition investment.
How to detect students at risk of dropping out?
Early dropout detection is achieved with predictive models that analyze attendance data, grades, virtual campus usage, tutor interactions and digital behavior patterns, generating automatic alerts so retention teams can intervene in time.
What is the best CRM for universities?
HubSpot is ideal for growing educational institutions due to its ease of use and built-in automation. Salesforce Education Cloud is the choice for large universities with multiple faculties, programs and campuses that need scalability and advanced customization.